FACEBOOK AND USTREAM PREMIERE NEW MTV DANCE FLICK TONIGHT [VIDEO]

It’s Friday night, so before you shamble out to make copious mistakes at the clubs, you can brush up on your dance skills by catching the premiere of the new MTV flick, Turn the Beat Around, via Facebook and Ustream. More and more, social networking sites like Facebook, MySpace and YouTube are becoming entertainment portals for live and exclusive content. 50 Cent premiered his film Before I Self Destruct to an audience of 255,000 via Ustream, MySpace showcased the Twilight Saga: New Moon red carpet event (which garnered an audience of three million) and, today, Ustream live-streamed Tiger Woods’s press conference, drawing 683,000 viewers.

MTV’s Facebook/Ustream collaboration is just another example of such a partnership. The unique part is that this is the first time a full MTV film has premiered on Facebook before airing on television. Sure, television shows — like HBO’s How to Make it in America — have premiered on video sites like YouTube in the past, but a Facebook showing provides ample opportunities for interactions with fans. Think how valuable it will be for MTV to be able to gauge how the audience is receiving the movie as it airs via wall posts and shares. Forget the middleman (i.e. ratings services and surveys) — Facebook takes care of that simply by ...

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