New research from mobile web optimization firm Bytemobile shows that more and more of us are making demands of our devices, our mobile carriers, and video-hosting sites such as YouTube by consuming large amounts of video content on our phones. Our video consumption tends to peak around 10 p.m., at which point bandwidth takes a nosedive and stalling cripples our viewing experience.
In other words, we get the worst possible experience exactly when we want most to have a good experience.

This viewing experience is even worse when videos aren’t optimized for mobile devices. In these cases, for a 60-second video, the average viewer on a 3G network connection would have to deal with around 10 seconds of stalling.
Video optimization, the report said, can reduce stalling to almost zero seconds per minute of video.
End users have been dealing with stalling by choosing to view lower-quality videos in exchange for faster load times. Around 95% of ...





